Your next customer could already be in your database.

WE DON'T OFFER GUARANTEES BUT WE CAN OFFER OPPORTUNITIES

Businesses change every day — new owners, new managers, new decision-makers. We research the companies you want to reach, find out who actually holds the role today, and hand your team a ready-to-use spreadsheet of current, verified contacts. No CRM access needed, no recycled lists, no long-term contract.

Accurate DataBetter decisions
The Right ContactsStronger connections
New OpportunitiesBusiness growth
Contact Intelligence
Business Research
Sales Intelligence
Reading CRM Intelligence — verified contact data reaching businesses across the city

Unlock the value in your data.

Every outdated record is a door that quietly closed without you knowing. We prise it back open — turning old, inactive and incomplete data into a sharp, working sales tool built on verified, actionable intelligence.

We’re not a data enrichment service — we go and find what’s missing. Give us the companies you deal with or want to deal with, and we’ll research and verify the best available contact at each one. Fresh data, not a recycled list.

We don’t touch your old data — it’s old for a reason and it’s lost its value. We start fresh: new research, new verification, new contacts for the companies you name.

The right people. The right companies. The right information. Your team just has to pick up the conversation.

  • Accurate, verified and up-to-date contact information
  • Identify decision-makers and new opportunities
  • Save time, reduce costs and increase productivity
  • No long-term contracts — flexible and scalable
  • Secure, confidential and GDPR compliant

Information Accuracy: Our data is as accurate as public records and information allow, without breaching personal or private records.

Contact Selection: The contacts we provide are the most likely or the best available from the information known, identified as the most relevant for an attempt to make contact.

Company Targeting: We research exactly the companies you specify — simply provide each company's name and location, and we'll take it from there.

What We Do — In Plain English

Some people call it lead generation. Others call it prospect research, sales intelligence, list building, or contact discovery. Whatever you call it — if you need to know who to contact at a company and how to reach them, that is what we do.

We do not sell you access to a database of recycled names. We research your specific target companies from scratch, identify the right decision makers, verify their details are current, and hand you contacts you can actually use.

In plain terms: we build your prospect list, so your sales team can focus on selling.

Also described as: B2B lead generation · prospect list building · sales contact research · decision maker data UK · outsourced prospecting · B2B prospecting data UK

Our Core Services

Contact Intelligence

We identify current decision-makers, verify contact details and map new connections to ensure you're speaking to the right people.

Business Research

We research the companies behind your target list — verifying structure, activity and key details — so you know exactly who you're approaching before the first conversation.

Sales Intelligence

We uncover new opportunities within your existing and target accounts, giving your sales team the insights they need to win more business. And if you're moving into a new sector altogether, we can originate a brand new contact list from the ground up — just tell us the scope and we'll take it from there.

How It Works — Simple, Transparent, Effective

01

Consultation

We understand your goals, data challenges and the type of intelligence you need.

02

Data Submission

You provide the companies you want researched. No CRM access is required.

03

Data Verification

We validate and verify the information using trusted sources and reliable research methods.

04

Intelligence Delivery

You receive a clear, accurate and easy-to-use dataset with actionable insights.

05

Ongoing Support

We can provide ongoing updates, monitoring and bespoke research as needed.

Secure & Confidential

Your data is handled with the highest level of security and in full compliance with GDPR. Your success is our priority.

GDPR & Data Policies

Why Use Reading CRM Intelligence?

Because hiring a research team costs more, takes longer, and still leaves stale contacts and missed decision-makers slipping through the net.

Cost Effective

A fraction of the cost of hiring new staff or full-time researchers.

Save Time

We do the research, so your team can focus on selling, not searching.

No Recruitment Headaches

Avoid recruitment costs, training time and ongoing staff overheads.

Improve Results

Better data, better conversations and more closed deals.

Scale With Ease

Get the intelligence you need, when you need it — scale up or down anytime.

Specialist Expertise

20+ years of research experience and proven methods at your service.

Our Role Is To Provide The Right Targets. Your Team Builds The Relationship.

We deliver, you deliver.

We provide the data and intelligence. Your team starts the conversation and drives the results.

We provide accurate, up-to-date contacts and intelligence.

Our research opens the door and gives you the confidence to engage.

We do not contact on your behalf.

We won't contact prospects or make introductions, and we never buy or sell your data.


Time is your greatest ally in making new connections — the sooner you start the conversation, the sooner it can become a relationship.

Additional Options — Tailored To Your Needs

Ongoing Data Maintenance We offer ongoing data maintenance after origination — keeping the focused lists we've built for you accurate and up to date over time.
Target List Building Highly targeted lists based on your ideal customer profile.
LinkedIn Research In-depth research to identify key contacts and decision-makers.
Bespoke Research Projects Specialised research tailored to your unique requirements. Thinking of moving into a new industry or a different direction? We can build a brand new contact list from scratch — just tell us what you need.

Need Something More Specific?

No two businesses chase the same customer the same way. If your challenge doesn't fit a neat box, tell us about it — we'll build the solution around you.

Get In Touch

Decision-Maker Research & Business Intelligence, UK-Wide

Reading CRM Intelligence provides business intelligence and decision-maker research to companies across the UK, solving one problem: sales teams working from contact lists where the right person has already moved on.

Our Decision-Maker Research and Company Research services investigate the organisations you name and identify exactly who holds the relevant role today — verified, current and ready to approach. Our Sales Intelligence and Opportunity Identification work uncovers new openings inside accounts you already know. And our Prospect Intelligence and Account Research keep that picture accurate on an ongoing basis, not just as a one-off project.

Wherever you're based in the UK, get in touch for a fixed quote on Decision-Maker Research, Business Intelligence, or ongoing Account Research support. CRM is just where the results end up — the work is finding the right person, at the right company, right now.

Commercial Insight & Business Viability

See More Than Just the Contact

Finding the right decision-maker is useful. Understanding what is happening inside the business can be even more valuable. Our Business Intelligence service adds an extra layer of research to help you understand the commercial position of a company before your team makes contact.

We review publicly available business information to identify financial trends, ownership changes, company growth, restructuring and other indicators that may help explain where a business is heading.

  • ✓  Multi-year financial trends
  • ✓  Turnover and revenue movements
  • ✓  Profit or loss trends
  • ✓  Cash position
  • ✓  Net assets
  • ✓  Creditor and debt movements
  • ✓  Employee numbers
  • ✓  Director appointments and resignations
  • ✓  Ownership and PSC changes
  • ✓  Share allotments and investment
  • ✓  Acquisitions and restructuring
  • ✓  Recruitment and expansion
  • ✓  CCJ and adverse business indicators
Find Out More

Accurate Data. Smarter Decisions. Real Results.

Somewhere in your database is your next best customer. Let's go find them.

Get In Touch Today